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Managing the site is effortless thanks to the user-friendly administration area of the gift store.

Managing the site is effortless thanks to the user-friendly administration area of the gift store. Structural changes to the site can be made swiftly by i-KOS, and the flexible structure of the Drupal framework means that new functionality can be implemented swiftly.

Most importantly, the user experience for customers is greatly enhanced. Finding a gift is easy, thanks to well-researched, intuitive navigation. The gift site is engaging and instantly recognisable as part of the Krispy Kreme brand. Conversion rates have increased significantly, thanks to the seamless transition from shopping basket to checkout.

Consumer confidence has improved, as customers are given comfort in the security of the payment process thanks to the addition of card issuer icons and the trusted Sage Pay logo.

Nigel Perry | Internal Audit Manager | Krispy Kreme