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A new iKOS and WorldPay spelter

Shiel Yule's picture

WorldPay are one of the World's Leading Payment Service Providers, used by businesses of all shapes and sizes. In 2013 they invested in a new website to promote their brand, WorldPay Zinc, which was built on the Drupal platform but unfortunately did not meet their stringent requirements or reflect the Drupal content management framework. 

WorldPay engaged iKOS & Acquia to help bring the project back on track and deliver a site which met the requirements and reflected the quality of the product. The key requirement was to empower the internal marketing teams so they could, in effect, build their own website. Which they did - https://www.worldpayzinc.com/

 

i-KOS and WorldPay Zinc

 

 

Project Challenge

Like many other businesses WorldPay had a traditional model where every new page required a formal change request logged with their internal IT who then had to engage their external vendor to facilitate the request. This could take weeks and was completely at odds with a fast paced consumer marketing site promoting a product that conducted transactions in a matter of seconds.

‘Control and adaptability’ were the words most frequently used when iKOS started the initial workshops with WorldPay. Through this engagement the Zinc project's central theme became clear - ‘ultimate template flexibility’ with a CMS to match. With the main users being marketeers, who wanted a site that evolved around landing pages to support an array of campaigns; from outdoor media and newspapers to ppc and social engagements. In short a fully adaptable array of destination pages. 

 

Refined

WorldPay Zinc wanted a site whose 'template engine’ provided them with the notion of being able to create each page as a ‘unique’ layout and utilising Drupal's flexibility to efficiently create landing pages driven by their in-house design and marketing teams. And of course, all templates had to perform flawlessly on mobile.


(Screenshot from the training manual produced by iKOS for WorlPayZinc Marketing teams) 

 

iKOS Solution

iKOS user experience design team worked closely with the WorldPay design and marketing teams, to stress test the logic of the designs created by them by developing a retrospective set of wireframes and functionality guides for stakeholders and the iKOS developer team. 

"We stress tested the designs by making sure it worked from a development perspective. Looking at the grids used and offering advice with regards to the adaptive nature of the site. We worked through the designs with WorldPay and detailed the layout types they had already created in their initial mockups and new ones that were discovered in our early project meetings.

We stripped these layout types into content objects to get a better understanding of how common elements were used throughout the site so that we could have a cleaner build approach and minimise any lack of consistency throughout the site."

- Brad Bucceri, User Experience Designer

As with any Drupal project, good planning at the outset helps with the management of both timelines and work packages, ensuring the project stayed on-track and met WorldPay’s requirements. The extensive work undertaken in UX, working with the actual people who will be using the final framework, formed a rigorous set of wireframes and work packages that ensured an agile and efficient build process.

The final solution is based around a user picking a base layout, then loading it with content objects (see diagram below), previewing, further edits, stakeholder input and sign off (a legal requirement) before publishing. This empowered the marketing department so they could implemented new pages, changes and updates without any input from IT or 3rd parties.

(Screenshot from the actual customised Drupal editors experience, showing the different templates for marketeers, developed by iKOS for WorlPayZinc) 

As a precursor to the Zinc project we evaluated all of the various Drupal modules, distributions and even the Acquia demo frameworks that have sought to solve this technical ‘nut’. The solution iKOS implemented for WorldPay Zinc is a reusable install profile and has been adopted as the base-build for all non-commerce projects such is the success of delivering Zinc. 
 

Acquia - governance, code review, hosting and support 

Like any other large financial institution, WorldPay must adhere to statutory and legal regulations, which are managed by various internal departments e.g. risk, procurement, legal, digital, IT, marketing. Acquia were the ideal partner for WorldPay as they were able to provide the technical design authority and associated governance to engage with WorldPay. 

 

Summary

The previous Zinc website, whilst built on Drupal, was effectively 'closed' and negated the full power of Drupal, requiring multiple steps to make even the simplest changes so it adhered to the stringent corporate control. Acquia and iKOS engaged with all the relevant stakeholders at Worldpay to design a site that met the explicit needs of the marketing team whilst equally satisfying the most stringent of regulations. 

The challenge of multiple templates to support creative led marketing that works seamlessly on desktop and mobile was met with an iKOS solution that utilised Drupal as the ultimate marketing tool with dozens of pre-designed, mobile optimised  templates and a flexible CMS that empowered the WorldPay Zinc team.

If you have a suite of websites that are content driven, iKOS have the foundations to provide a very compelling economical solution. Have a look at what we did for WorldPay https://www.worldpayzinc.com/

2 Comments

Comments

Alex Burrows (not verified)

I built the original site and suggested Panels / Panelizer to be used but the agency didnt want it and wanted their own frontend guys to add html to the site themselves. I built a little bit on panels, mainly the home page but they just got frontenders to paste html into the majority of the site, I argued for a bit then gave in to just letting them get on with it. I remember the WP wanting to have access to edit content but the agency didn't let them, which defeats the point of building a website on Drupal.

Myles Davidson's picture
Myles Davidson

Hi Alex, 

Thank you for this post script. It is incredibly frustrating when a tool as flexible and powerful as Drupal is used to create closed and restricted websites. I would go as far as to say this could have led the client to have abandoned Drupal believing the technology was not able to support their needs. 

I am grateful we were able to present the capabilities of Drupal once again and proud that we have created a site that is 100% managed by the client. 

Thanks again for sharing. Myles

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